The rise of digital technologies, social media, and the explosion of online data are redefining engagement models in the banking space. No longer can community banks and credit unions rely on traditional marketing campaigns. They must elevate their marketing efforts from broad, brand-based, branch-focused campaigns to a proper, integrated, multichannel online approach. Here are five online marketing ideas for your bank to help you become the preferred local bank.
1. Produce SEO-optimized blogs
An effective blogging strategy can increase traffic to your site, build your social media profiles, and establish expertise. A well-designed, SEO-optimized blog delivers a great user experience and provides a call to action that ties in your services. Always use the font, color, and content representing your bank’s brand, as well as images and videos to diversify content. Ensure you are writing content customers are searching for by using relevant keywords. For example, take some of your customers’ most asked questions or most voiced concerns, and turn them into helpful articles on your blog.
2. Educate your audience on social media channels
Social media is a must-use tool to market your bank and establish a brand presence among competitors. However, social media should engage followers with practical, relevant information. Avoid creating self-promoting content. Instead, focus on creating educational and informative content. For example, you can create a series of posts on ways to save money or invest with your bank. Make posts that are interesting, engaging, helpful, and, most of all, shareable.
3. Capture attention with videos
While you technically can share any old video link on social media, you’re more likely to be effective, or even go viral, if you create and optimize videos based on what works best on each platform. Whether people watch the footage depends mainly on how eye-catching and engaging it is. For example, emotional videos showcasing your staff and their involvement in the community give a face to the brand’s values. It’s a great way to highlight your bank culture and build trust and connection with your audience by showing the people behind your business.
4. Create effective Google ads with a limited budget
Google Ads is an excellent tool for finding potential customers as your marketing team can target an audience at the time of intention. For example, if a young couple looking for a home loan type in ‘first time home loans nearby’ and your bank’s ad appears at the top of the search engine results page, then your timing is perfect. Google ad performance could fall short if you don’t set the right and relevant keywords that target audiences are using.
5. Build an online marketing strategy on solid data
Before implementing your digital marketing campaign, learn about your targeted customers based on existing data. Additionally, choose the correct KPIs to track, such as traffic, conversion, and revenue metrics. Use tools such as google analytics, google conversion code, social media tracking metrics, and others to track each conversion. Be proactive in making changes to improve performance based on data regularly. For example, consider testing different headlines in your ads, text in your social media posts, or call to action buttons on your landing page.
Conclusion
Online marketing can help your bank navigate a dynamic landscape that includes shifting brand identity and geographic reach. Creating trustworthy and valuable messages, offering them via the proper channels, and combining your data with campaign data can lead to smarter marketing decisions.
Key Takeaways
- Produce SEO-optimized blogs
- Educate your audience on social media channels
- Capture audiences’ attention with videos
- Create effective Google ads with a limited budget
- Build an online marketing strategy on solid data
