The biggest goal of any digital marketing strategy is to generate new leads that will ultimately become customers. A strong digital presence is a great way to reach your audience, but you need to maximize every opportunity to turn site visitors into bank leads. Below are the five best digital lead-generation tactics community banks can leverage to get more customers.
1. Optimize your website
In today’s mobile-first economy, banking websites can generate more leads and enhance their SEO by optimizing their website. Every page on your site should focus on specific keywords to show up better in search engine results. If the content on these pages is well-optimized, you could rank well on search engines for terms like “banks near me.”
2. Use a call to action
A call to action or a CTA helps website visitors to take the desired action. A perfect call to action will directly impact your conversion rates. A good CTA can help with decision fatigue and give meaning to your content. Even if it’s just a two-word phrase, users need some direction to know what to do next. You can ask someone to call you, email you, add their name to a newsletter list, request more information, download a free guide, and much more. You must plan for every page on your website to have a strong call to action, making it clear what people should do next..
3. Leverage PPC advertising
Pay-per-click advertising (PPC) is one of the most lucrative and effective internet marketing methods. This allows your community bank to target your target audience with the right keywords at the right time. For example, if your target audience is local business owners, a paid search ad can be “low-cost loans for small businesses.” If someone’s searching for it, you want your targeted ad to be the one they see. You can also track how many people come to your landing page and use those numbers to improve your overall PPC campaign. Test different ads to determine which ones get you the most visitors and modify your landing pages to improve conversions.
4. Use social media channels
Organic social media can help you acquire new customers if you post content regularly that highlights industry updates, financial education, financial offerings, and stories about the community you serve. Take advantage of relevant holidays to generate leads, especially financial-related observances such as Teach Your Child to Save Day, Financial Literacy Month, and Tax Day reminders. Use hashtags and tag others to amplify your posts and attract a broader range of audiences.
5. Start an email marketing campaign
Email marketing is one of the most effective forms of marketing in terms of ROI. Creating an email list may take some time, but this kind of lead nurturing has the potential to pay off big time. Entice customers to sign up for your email list in exchange for valuable content, such as financial planning guidebooks, retirement planning catalogs, or personal budget templates. Add exit-intent pop-ups to your site or include a subscription box in your site’s footer. The key is asking website visitors to submit their email address so you can contact them later with your marketing campaigns.
Generating a stream of new leads digitally does not happen overnight. It requires an inspection to identify which parts need improvements and how to improve them effectively. Rather than using lead generation as a one-time tactic, approach it as part of your core business to create more customer-friendly experiences from the beginning.
- Optimize your website
- Use a call to action
- Leverage PPC advertising
- Use social media channels
- Start an email marketing campaign