Why You Need to Embrace Video Content in 2024

Doug Forinash

2 min read

In the digital age, the evolution of consumer preferences demands innovative approaches from community banks and credit unions to establish their unique brand presence. Video content has emerged as a compelling tool that not only captures attention but also forges meaningful connections with customers. Here’s five reasons why 2024 is the year to embrace video content if your financial institution hasn't already ventured into the video realm.

1. The Power of Visual Storytelling:

Video content is an immersive medium that enables community banks and credit unions to convey their unique narratives in ways that still images or infographics simply cannot match. It's the perfect canvas to showcase your institution's mission, values, and community engagement initiatives, forging a stronger emotional connection with your audience.

2. Elevating Engagement:

Video content engages audiences in a way that static visuals simply cannot replicate. In a world of scrolling and swiping, videos grab attention and keep viewers engaged for longer periods. The Motley Fool recently conducted an engagement test on Facebook and found that video content earned 135% more organic engagement than photos. This heightened engagement translates into better brand recall, stronger customer loyalty, and a more profound impact on the audience.

3. Share Across Social Media Platforms:

Video content shines across nearly every social media platform. Whether it's short-form content on platforms like TikTok and Instagram Reels, or longer-form content on YouTube and LinkedIn, videos are the preferred choice for users seeking diverse, dynamic, and engaging content. Incorporating videos into your social media strategy can significantly expand your reach and enhance customer interactions.

4. Favorable Reception:

Studies reveal that audiences view video content more favorably than static images or text-based content. For instance, HubSpot reports 72% of consumers would prefer to watch a video when learning about a new product or service. Videos communicate information more efficiently, enabling your bank to deliver complex messages succinctly while retaining viewer interest and attention. This positive reception makes video an ideal tool for explaining intricate financial concepts or introducing new products.

5. How Bundlefi Can Help:

Embracing video content may seem like a daunting task, but Bundlefi is here to simplify the process. Our experienced team understands the nuances of community banking and can guide you in creating impactful video content that aligns with your institution's goals.
In 2024, the road to customer engagement and brand success is paved with captivating video content. If you're ready to enhance your brand presence, establish deeper connections with customers, and stay ahead in the digital race, it's time to make video your top priority. Reach out to the Bundlefi team today to embark on an exciting journey of video transformation. Let us help you captivate, connect, and create a lasting impact!

Bundlefi is your trusted partner in revolutionizing the way community financial institutions succeed in the digital age. We understand the unique challenges and opportunities that arise in the financial industry, and we are here to empower your institution with our full-service marketing agency and proprietary lead-gen platform solutions.

Bundlefi acts as an extension of their marketing team, providing a range of services that save time and money, drive new account growth, and highlight their brand. We offer a proprietary consumer platform experience, fully customizable marketing campaigns tailored to your brand, and expertise in targeting the right audience for optimal results.

Bundlefi offers a comprehensive suite of marketing services, including branding, paid search advertising, digital creative services, content marketing, social media advertising, email marketing, and more. We provide a full-service marketing agency experience to help banks and credit unions effectively promote their brand

Bundlefi harnesses the power of Web 3.0 principles to create personalized and immersive experiences for customers. We utilize AI-driven algorithms to analyze data, gain valuable insights, and make data-informed marketing decisions. This enables us to deliver targeted campaigns that drive engagement and conversion rates.

Absolutely! Bundlefi streamlines marketing operations, automates processes, and optimizes workflows to save your institution valuable time and resources. By maximizing efficiency and reducing costs, we help you achieve your marketing objectives while staying within budget.

Yes, Bundlefi is a one-stop shop for all your bank or credit union marketing needs. From strategy development and branding to campaign execution and performance tracking, we provide end-to-end marketing solutions to ensure a cohesive and impactful marketing presence.

The Bundlefi team’s data-driven approach and expertise in the financial industry enable us to craft compelling marketing campaigns that highlight your institution's unique value proposition. We help you differentiate yourself, attract customers, and position your brand as a trusted leader in your market.

Absolutely! The Bundlefi team does not believe in a one size fits all approach and fully understands the importance of customization for effective marketing. We offer fully customizable experiences tailored to your brand, audience, and specific goals. Our platform allows you to personalize campaigns, landing pages, and digital assets to reflect your institution's personality and values, creating a unique and engaging customer experience.

Bundlefi provides comprehensive analytics and conversion tracking capabilities to measure the success of your marketing campaigns. We track key metrics, user behavior, and campaign performance to gain valuable insights. This data allows us to continually optimize your strategies and achieve better results over time.

Getting started with Bundlefi is easy! Book a meeting with a Bundlefi Team Member. We'll guide you through the process, understand your specific needs, and create a tailored marketing solution that aligns with your institution's goals.

Bundlefi recommends Google Ads search campaigns to target users actively searching for financial institutions in your local market. This tactic allows us to advertise to prospects who are most likely to convert and become your next loyal account holder.

Google Retargeting Campaigns are designed to reconnect with users who have previously visited your website. By showing relevant ads across different devices, retargeting helps keep your brand top of mind as prospects explore various institution options before making a decision.

Programmatic Digital Display involves automated bidding on real-time display advertising inventory. Bundlefi targets digital display ads to your prospects' favorite websites, utilizing factors such as household location, search behaviors, visits to competitors, and more to reach the right customer types in the most relevant context.

Advertising through platforms like Facebook and Instagram can generate targeted traffic and warm leads for your website. Bundlefi's strategy is designed to drive more traffic and increase awareness. By targeting users within a specific geographic area and serving ads to users with relevant interests, we help generate brand awareness and increase conversions.

Bundlefi’s team of experts continually optimize campaigns to enhance ad performance. We update ad copy, optimize ad extensions, optimize retargeting campaigns, optimize device bids, expand keywords, evaluate and exclude irrelevant search terms, and optimize keyword bids to improve relevancy and click-through rates.

Bundlefi recommends tracking completed applications, contact form submissions, and phone calls to measure conversions. By implementing a Google Tag Manager code on your site, we can set up tracking for these events and provide insights into your campaign's effectiveness.

Bundlefi understands that markets are crowded and continually changing. We offer various digital marketing solutions that can expand your digital footprint based on your goals and real-time activity. Whether you need top-of-the-funnel leads or want to target specific stages of the sales funnel, we have the expertise to help you achieve your objectives.

Bundlefi understands the importance of being visible in search engine results and has the best team in the industry to do so. We leverage our SEO knowledge to optimize your website for hyper-local keywords and implement other SEO strategies. Our process ensures that when people search for specific terms related to your institution, your website captures organic search traffic, encouraging prospects to take action.