Social Media

Why Social Media Should Be Your Bank's Top Priority in 2024

Doug Forinash

2 min read

In an era where digital connectivity defines consumer interactions, the role of community banks and credit unions has evolved beyond traditional brick-and-mortar spaces. The rapid rise of social media platforms presents an unparalleled opportunity for these institutions to redefine their brand presence, engage customers, and position themselves as modern financial leaders. With an estimated 4.9 billion people using social media across the world, if your bank hasn't harnessed the power of social media yet, here’s five reasons 2024 is the year to make it your top priority.

1. Strengthening Brand Identity:

With 55% of consumers learning about new brands on social media, it’s clear that social media acts as a dynamic canvas where your bank's brand story comes to life. It's not just about transactions; it's about showcasing your institution's values, community involvement, and personalized approach to financial services. Social media platforms empower you to create authentic connections and foster trust, giving your bank a distinctive and relatable voice in a competitive market.

2. Expanding Customer Reach:

Every post, tweet, or video has the potential to reach an expansive audience that extends far beyond geographical boundaries when properly executed. Social media enables community banks and credit unions to tap into a wider demographic, including younger generations like Gen Z and Millennials who greatly favor digital-first interactions. In fact, 78% of consumers are willing to buy from a company after having a positive experience with them on social media. By embracing these platforms, you're opening doors to new customer relationships and long-term loyalty.

3. Real Time Engagement:

Social media is a direct line of communication to your existing customers and future customers, allowing you to engage in real-time conversations, address concerns, and celebrate successes. It's a chance to humanize your institution, proving that you're not just a financial entity, but a responsive partner committed to your customers' financial well-being.

4. Insights for Informed Strategy:

Modern social media platforms offer powerful analytical tools that provide valuable insights into customer behaviors, preferences, and trends. By deciphering these metrics, community banks and credit unions can tailor their offerings, design targeted campaigns, and curate content that resonates with their audience to surpass their new account acquisition goals.

5. How Bundlefi Can Help:

Embracing social media can be a transformative journey, and Bundlefi is here to guide you every step of the way. Our team of experts understands the unique landscape of community banking and can help you craft a tailored social media strategy that aligns with your goals. From setting up your profiles, creating engaging content, optimizing your posts for maximum visibility, and analyzing performance, we're your partner in unlocking the true potential of social media for your brand.
In the ever-evolving digital landscape, social media isn't just an option—it's a necessity. Let 2024 mark the year your community bank or credit union transforms its brand presence, engages customers, and elevates your position in your desired financial market. If you're ready to embrace the power of social media and make it your top priority this year, reach out to the Bundlefi team. We're here to help you succeed.

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FAQs

Bundlefi is your trusted partner in revolutionizing the way community financial institutions succeed in the digital age. We understand the unique challenges and opportunities that arise in the financial industry, and we are here to empower your institution with our full-service marketing agency and proprietary lead-gen platform solutions.

Bundlefi acts as an extension of their marketing team, providing a range of services that save time and money, drive new account growth, and highlight their brand. We offer a proprietary consumer platform experience, fully customizable marketing campaigns tailored to your brand, and expertise in targeting the right audience for optimal results.

Bundlefi offers a comprehensive suite of marketing services, including branding, paid search advertising, digital creative services, content marketing, social media advertising, email marketing, and more. We provide a full-service marketing agency experience to help banks and credit unions effectively promote their brand

Bundlefi harnesses the power of Web 3.0 principles to create personalized and immersive experiences for customers. We utilize AI-driven algorithms to analyze data, gain valuable insights, and make data-informed marketing decisions. This enables us to deliver targeted campaigns that drive engagement and conversion rates.

Absolutely! Bundlefi streamlines marketing operations, automates processes, and optimizes workflows to save your institution valuable time and resources. By maximizing efficiency and reducing costs, we help you achieve your marketing objectives while staying within budget.

Yes, Bundlefi is a one-stop shop for all your bank or credit union marketing needs. From strategy development and branding to campaign execution and performance tracking, we provide end-to-end marketing solutions to ensure a cohesive and impactful marketing presence.

The Bundlefi team’s data-driven approach and expertise in the financial industry enable us to craft compelling marketing campaigns that highlight your institution's unique value proposition. We help you differentiate yourself, attract customers, and position your brand as a trusted leader in your market.

Absolutely! The Bundlefi team does not believe in a one size fits all approach and fully understands the importance of customization for effective marketing. We offer fully customizable experiences tailored to your brand, audience, and specific goals. Our platform allows you to personalize campaigns, landing pages, and digital assets to reflect your institution's personality and values, creating a unique and engaging customer experience.

Bundlefi provides comprehensive analytics and conversion tracking capabilities to measure the success of your marketing campaigns. We track key metrics, user behavior, and campaign performance to gain valuable insights. This data allows us to continually optimize your strategies and achieve better results over time.

Getting started with Bundlefi is easy! Book a meeting with a Bundlefi Team Member. We'll guide you through the process, understand your specific needs, and create a tailored marketing solution that aligns with your institution's goals.

Bundlefi recommends Google Ads search campaigns to target users actively searching for financial institutions in your local market. This tactic allows us to advertise to prospects who are most likely to convert and become your next loyal account holder.

Google Retargeting Campaigns are designed to reconnect with users who have previously visited your website. By showing relevant ads across different devices, retargeting helps keep your brand top of mind as prospects explore various institution options before making a decision.

Programmatic Digital Display involves automated bidding on real-time display advertising inventory. Bundlefi targets digital display ads to your prospects' favorite websites, utilizing factors such as household location, search behaviors, visits to competitors, and more to reach the right customer types in the most relevant context.

Advertising through platforms like Facebook and Instagram can generate targeted traffic and warm leads for your website. Bundlefi's strategy is designed to drive more traffic and increase awareness. By targeting users within a specific geographic area and serving ads to users with relevant interests, we help generate brand awareness and increase conversions.

Bundlefi’s team of experts continually optimize campaigns to enhance ad performance. We update ad copy, optimize ad extensions, optimize retargeting campaigns, optimize device bids, expand keywords, evaluate and exclude irrelevant search terms, and optimize keyword bids to improve relevancy and click-through rates.

Bundlefi recommends tracking completed applications, contact form submissions, and phone calls to measure conversions. By implementing a Google Tag Manager code on your site, we can set up tracking for these events and provide insights into your campaign's effectiveness.

Bundlefi understands that markets are crowded and continually changing. We offer various digital marketing solutions that can expand your digital footprint based on your goals and real-time activity. Whether you need top-of-the-funnel leads or want to target specific stages of the sales funnel, we have the expertise to help you achieve your objectives.

Bundlefi understands the importance of being visible in search engine results and has the best team in the industry to do so. We leverage our SEO knowledge to optimize your website for hyper-local keywords and implement other SEO strategies. Our process ensures that when people search for specific terms related to your institution, your website captures organic search traffic, encouraging prospects to take action.